Principles met
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New models of meeting priority needs
In exploring new ways of meeting the priority needs of our communities we will encourage models, such as co-operatives and mutuals, which give greater influence and voice to staff and users. in designing and commissioning public services and in determining the use of public resources.
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Social partnership
We will strengthen the co-operative partnership between citizens, communities, enterprises and Councils, based on a shared sense of responsibility for wellbeing and mutual benefit.
About the project
This proposal focuses on enabling the delivery of the newly co-produced Kirklees Adult Social Care Vision through social marketing to a key cohort of service users to create cultural change. Specifically, this work will:
- Confirm the cohort of individuals that this project will work with (people who are already engaged with prevention services who will very likely need long-term care and support);
- Investigate models of social marketing and how these can be consistent with a cooperative approach;
- Develop a dialogue with this cohort around how the identified models of social marketing could be applied within the context of the Adult Social Care Vision;
- Develop an effective social marketing approach with prototype materials tailored to the varying communities that make up Kirklees based on meaningful insight about these communities which lays the groundwork for a broader social marketing programme.
