• Text Size
  • Contrast

Principles met

  • Innovation

    We will embrace innovation in how we work with local communities to drive positive change.

  • Learning

    We will capture and ‘expand’ the experience and learning from individual projects and approaches in order to encourage broader application of co-operative principles within individual member Councils and across the Network.

  • New models of meeting priority needs

    In exploring new ways of meeting the priority needs of our communities we will encourage models, such as co-operatives and mutuals, which give greater influence and voice to staff and users. in designing and commissioning public services and in determining the use of public resources.

The #IsThisOK? campaign by the Greater Manchester Combined Authority is a public engagement initiative aimed at tackling gender-based violence, particularly sexual harassment against women and girls in public spaces.

The initial launch of the #IsThisOK? campaign in 2021 featured a powerful video depicting a young woman experiencing harassment in everyday situations, aiming to highlight how normalised behaviours can make women feel unsafe.

The second phase, running from December 2022 to March 2024, expanded the campaign with follow- up films and a podcast series. This phase focused on calling out common behaviours such as unwanted comments and jokes, encouraging men to reflect on their actions and become active allies.

An impact evaluation conducted in March 2024 surveyed 400 men and boys in Greater Manchester. Key findings revealed that the second phase garnered 4.1 million views, with 53% of respondents stating the campaign made them think or want to act differently, 17% reflecting on their behaviour, and 12% learning how to help reduce gender-based violence.

Andy Burnham, Mayor of Greater Manchester, launches the next phase of the campaign

For further information contact:

Back to Case Studies