2023 Case Studies Pack
- October 2023
In June 2021, government announced a competition for city status across the United Kingdom, and its crown dependencies and overseas territories, to mark the Platinum Jubilee of Elizabeth II. The last competition was run in 2012.
For Milton Keynes, this would be its fourth bidding opportunity to become a city and it was agreed a different approach would be needed this time – one which involved as many stakeholders as possible, along with residents, and reflected on multiple aspects of local life including culture, faith, business, learning, and community.
The benefits of cooperation were twofold: not only did we source more fascinating, diverse, and authentic material in the bid than the Council could on its own (ensuring more voices were included), but we amplified support for the bid across everyone’s networks and as such could maximise local pride in Milton Keynes’ achievements regardless of whether the bid ‘won or lost’.
Head of Communications
Milton Keynes City Council