2023 Case Studies Pack
- October 2023
Brand Ltd (Branding.coop) was established in January 2016; its director Nicola Huckerby is on a mission to help coops become mainstream. She believes that if people can identify a cooperative when they walk along the high street, visit a website, or browse a publication, then choosing cooperatives above businesses owned by their shareholders will be more likely, leading to a better and fairer world.
With 18 years in local government, including economic development and marketing, and more than a decade working in the cooperative movement including five years at the International Cooperative Alliance, Nicola Huckerby established COOP Brand Ltd to help deliver this mission. Since June 2016 she has managed the operations and communications for the Co-operative Councils’ Innovation Network. During that time, the CCIN has grown from 19 councils to over 120 members and supporters. Nicola provides a focal point for Members, prospective members, and partner organisations, ensuring the smooth running of the Network.