2023 Case Studies Pack
- October 2023
Adult Social Care has long struggled to attract people into a sector often viewed as low-skilled and low-paid with little opportunity for progression. The pandemic compounded the issue. Add to this, an aging workforce and low numbers of under 25s, and there was clear case to act and do things differently.
The Care To Join Us campaign was born out of a need not only to fill our own pressing vacancies, but those of our ethical care framework providers, our wider workforce. A new, creative and different approach was needed to build the attractiveness of the sector, to appeal to young people and to find the many people in the borough who we know have the people and life skills, the experiences and the heart to work in care.
We are committed to matching the need to fill job vacancies in social care with the needs and aspirations of adults and young people living in the borough. The campaigns and approaches we embarked on support community wealth building, focusing on providing local jobs which enable local people to earn a sustainable salary working with the Council and ethical commissioned providers in roles which offer real career prospects to those who aspire further. The cyclical benefit is that residents are working in their own communities, in