Sharpening the corporate narrative – Oldham Council
Posted on 25th October, 2017
Although Oldham’s ‘Co-operative Council’ story had been in place for several years, our private residents’ polling and other evidence suggested that not everyone had fully understood that narrative. This case study forms part of our corporate narrative resource.
Head of Communications, Carl Marsden, explains how the Oldham Council evaluated the strength of their story and sought inspiration from social media to explain what co-operation was really all about.